Venture to Indonesia with IE Singapore

Why Indonesia?

  • Largest Consumer Base in Southeast Asia

    Indonesia is home to 250 million people and is the world’s fourth most populous country. Its young demographic profile, growing middle class and rising income levels have led to strong demand for consumer goods and services.

    This demand is further fuelled by increasing urbanisation. New jobs have been created and labour productivity is rising, increasing the country’s per capita income and spurring economic growth.

  • Steady and Resilient Growth

    In 2013, Indonesia achieved a GDP growth of 5.8% despite a weak global economic climate. 14 years after the financial crisis, it has also regained the investment grade status (assigned by Fitch and Moody’s); FDI reached US$28.6 billion in 2013.

    Backed by strong expansion in private consumption and private-sector investment, Indonesia is expected to register a yearly average real GDP growth of 6.1%* from 2015 to 2019.

    * Source: EIU

  • Booming Infrastructure Needs

    The new administration has identified US$52 billion worth of Public-Private-Partnership (PPP) infrastructure projects across various sectors including power, water and logistics (ports, roads and rails)*. This offers a great opportunity for Singapore companies to partner Indonesian companies to bid for these projects.

    * Source: Jakarta Globe, Nov 2014

Going beyond the capital city of Jakarta

Bilateral trade between both nations remained warm through the years. Singapore has been the top three foreign investors in Indonesia for the past few years, while Indonesia is the second largest trading partner for Singapore amongst ASEAN member countries. As Indonesia continues to attract investment globally, Singapore companies can tap into growing opportunities in sectors such as infrastructure, utilities and consumer goods and services. 

Surabaya City

In addition, Singapore companies should also look beyond the opportunities in the capital city of Jakarta. Surabaya is Indonesia’s second largest city and the capital of East Java province. It is rich with human resource; it is the second most populous city in Indonesia (after Jakarta), with the population growing at 1.2% yearly. As the capital of East Java province, Surabaya has better supporting infrastructure than most other cities in East Java. The city is well connected by land, air and sea transport infrastructure to serve local, regional and international trips. In 2011, Surabaya was the top destination location for investment with 90 projects worth of 4 trillion rupiah (US$341 million), employing about 14,500 people. In 2012, the total realised investment rose to 4.6 trillion rupiah (US$396 million) of which 96% came from domestic investments.

Learn more about Surabaya City here.


34 provinces (including five with special status: Jakarta Special Capital Region, Yogyakarta Special Region, Aceh, Papua and West Papua).

Population: 253.6 million* (July 2014) 

Ease of Doing Business Ranking: 114th (June 2014)

Economic Freedom Ranking: 100th (2014)

Trading Partner Ranking: 4th 

Bilateral Trade:

S$79.4 billion (2012)

S$74.8 billion (2013)

*CIA World Factbook

Download IE's Market Insight paper for Indonesia View IE Singapore’s Overseas Centres


Jakarta is the capital and largest city of Indonesia.

Located on the northwest cost of Java, Jakarta is Indonesia’s economic, cultural and political centre. It is designated as a special administrative region, which means that it is administered by and enjoys the same status as a province.

The city is also the seat of the ASEAN Secretariat.


9.6 million1


1 Statistics Indonesia 2010 census



Surabaya is the capital of East Java Province and the second largest city of Indonesia. It is the main trading gate into the eastern region of Indonesia and has one of the busiest ports in Indonesia.


2.8 million1


1 Statistics Indonesia 2010 census

Download IE's brief on Surabaya City