In-market support in Vietnam

In-Market support in Vietnam

Singapore SMEs expanding into Vietnam can tap on Dezan Shira for market research and business matching services.

Dezan Shira is a Pan-Asian, multi-disciplinary professional services firm, providing legal, tax and operational advisory to companies. With over 20 years of experience in helping companies grow their business in Southeast Asia, Dezan Shira is well placed to assist you with their team of experienced in-country trade specialists.

What services do they offer? 

(A) Market Research

Dezan Shira can help Singapore companies new to Vietnam undertake specific market research to better understand their target market by providing the following customised reports for your company:

    i. Market entry strategy
    - Advice on market dynamics and potential business opportunities
    - Examine market structure and size, trends, sector development
    - Evaluate feasible Vietnam-entry options and recommend the most appropriate mode of entry and business model
    ii. Exporting to the target market
    Provide sector specific trade regulations and import procedures, key legislation & rules, customs & import procedures, tariffs, product packaging & labelling guidelines, accreditation & certification, as well as useful contact information.
    iii. Competitor analysis of target market
    Provide a snapshot of up to 5 key competitors in the market. This includes general contact information of these companies, their marketing strategies, product/service offerings, key channels, end-buyers, pricing information (applicable for retail products only), and price sensitivity analysis of the market.

Dezan Shira will provide a free consultation session upon completion of the customised summary report and discuss any questions you have in regards to the report.

Note that each report will be between 4 - 5 pages.

Fees for each customised report is $1,500 nett.

NOTE: The success of each meeting is dependent on the market, nature of your company’s products and services and the level of interest from potential distributors.  

(B) Business Matching

Dezan Shira can identify potential agents, distributors or customers for your products or services. Based on your criteria, they will screen and prequalify these partners as well as arrange an itinerary of between 6 - 8 meetings (where possible) over two days during your visit to the market.

Prior to the start of the programme, an in-market trade specialist will brief you and offer advisory on doing business in the market, and share basic rules and regulations for your sector.

Dezan Shira will provide this business-matching service at 15% off their standard rate for Singapore companies. The fees for the service can be offset with the MRA Grant.

NOTE: The success of each meeting is dependent on the market, nature of your company’s products and services and the level of interest from potential distributors.

(C) In-Market Briefings

Dezan Shira can provide Singapore companies with one complimentary briefing at their offices in Vietnam. The briefing includes basic advisory on doing business in the market, such as general guidelines and regulations for your target sector. Please arrange your meeting at least one week in advance.

Who can apply?

All Singapore companies, including SMEs with:

  • Global aspirations

  • Clear internationalisation plan

  • Competitive product or service

  • Potential economic benefits to Singapore

*SMEs are defined as companies having annual turnover of less than S$100 million per annum based on the most recent audited report.

Dezan Shira Locations

Dezan Shira is located in:

Ho Chi Minh City

3rd Floor, Anh Dang Building
215 Nam Ky Khoi Nghia street, District 3
Ho Chi Minh City, Vietnam
Tel: +84 8 3930 2828


Room 901, 9th floor, TNR Hoan Kiem Tower
115 Tran Hung Dao Street, Hoam Kiem District
Hanoi, Vietnam
Tel: +844 3942 0442

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