Tradeshows IE Singapore, in collaboration with associations such as Singapore Food Manufacturers' Association and Singapore Manufacturing Federation, has been supporting Tradeshows such as the Anuga, Food & Hotel Asia (FHA), Gulfood and SIAL through the years. The objectives are to support our Singapore F&B companies by giving them the opportunities to promote their products and services and enable them to expand their F&B businesses into the rest of the region. Accessing support for tradeshows Tradeshows are an important channel to reach out to overseas buyers, identify market trends, and understand customers and competitors. In collaboration with Trade Associations and Chambers of commerce (TACs), local companies can tap into the International Marketing Activities Programme (iMAP) or the Local Enterprise and Association Development Programme (LEAD), which supports participation in such TAC-led activities. IE Singapore also organises a workshop on Maximising Tradeshows, aimed at preparing companies with the basics of tradeshow marketing.